Sketchbook:Visits: info which is not in pdf file. “What is it”

 

Natural History Museum

Straight  after visiting Victoria and Albert Museum I stepped into the Natural history museum. I said hi to my old friend   Dippy-The Diplodocus in Hintze Hall. When I was a teenager I was really interested into paleontology, most of my free time  I spend reading paleontology and archaeology encyclopedias and digging  gravel quarries .And all my spent time on that did not go vainly. I found many interesting fossilized examples, which I categorized and grouped into different card boxes (under my bed). So always while visiting Natural History museum I never miss an opportunity to visit old fossils and Minerals galleries. The Natural History Museum  is the largest natural history museum in Britain. It includes the nation’s main collections of specimens of life, rocks and minerals . The museum building was opened in 1881 and it was called the British Museum at the beginning and only in late 1992 Natural History Museum become fully independent to use its present name. The Natural History Museum’s own a huge Mineralogy displays remain largely unchanged as an example of the 19th-century display techniques of the Waterhouse building. Likewise, natural history collections also  include current and historical records of animals, plants, fungi, ecosystems, geology, paleontology, climatology, and much more. As this Museum are scientific institution you can found a wide range of galleries which you can see it today. Related museums: The first natural history museum was possibly that of Swiss scholar Conrad Gessner, established in Zürich in the mid-16th century.

The Muséum National d’Histoire Naturelle, established in Paris in 1635, was the first natural history museum to take the form that would be recognized as a natural history museum today.

Fossils are the preserved remains or traces of animals, plants, and other organisms from the remote past. When I looking to these natural patterns I always feel very impressed. Details of these preserved samples just stunning me. By the looking, at these fossils, I unintentionally came up with few questions. When people started to collect and understand the importance of these rocks and fossils? Who started?

“Palaeontology  is the scientific study of life that existed prior to, and sometimes including, the start of the Holocene Epoch(roughly 11,700 years before present). First, paleontological observations have been documented in 5th century BC. But the real  science of the Palaeontology was established only in the 18th century. And Georges Cuvier was one of the first who started it.

Georges Cuvier(1769-1832):This French  naturalist and zoologist can be rightfully called the father of paleontology. Georges were major figure in natural science research and he worked on comparative anatomy through his work in comparing living animals with fossils.

And after looking and seeing many samples of fossils I can say it is real natural art. Another thing what is beautiful – Minerals.

 Minerals is another kind of natural art made of the naturally occurring chemical compound. Usually of the crystalline form. These minerals always remind me the universe for some reason, the diversity of difference they can be pure and cold they can by muddy and warm etc. After the visit, I was inspired so much to try collage to depict my ideas. It was difficult for me to sketch up some minerals because people crowd. And second, it is difficult to depict the wild beauty of minerals shapes or color.

So instead of sketching crystals  I decided to make a collage. And here some artist who inspired me.

The first one was an American illustrator Frank Frazetta (1928-2010). Known as a fantasy and science fiction artist. He not only produced a lot of amazing mystical illustrations but also created numerous vinyl and book covers, posters and magazines. A lot of his illustrations shows strong male or female figure. Which gave me  an idea that I should use mine or another man figure in this little photo collage project.

Speaking about photo collage there is one artist who gave me allot of inspiration. Collage artist and filmmaker from California Eugenia Loli. Her works are amazing and kind of vintage and modern at the same time. I came across of Eugenia’s work on Instagram and was really fascinated by the way she incorporates universe in a lot of her work. That mixture of old fashion magazines or posters with the universe details makes it unique to me. Universe and planets were always very inspiring that is why I instantly could refer to Eugenia’s work and drew some inspiration from it.

 

Bibliography:

http://www.nhm.ac.uk/https://simple.wikipedia.org/wiki/Natural_History_Museumhttps://en.wikipedia.org/wiki/Paleontologyhttps://en.wikipedia.org/wiki/Mineralhttp://cargocollective.com/eugenialoli/http://www.frankfrazetta.net/

 

 

Science museum

Another museum  which I had visited and really enjoyed is  Science museum . It is   the best place in the world for people to enjoy science. A museum was founded in 1857It included a collection of machinery which became the Museum of Patents in 1858 and the Patent Office Museum in 1863. This collection contained many of the most famous exhibits of what is now the Science Museum. The Science Museum contains a huge collection forms an enduring record of scientific, technological and medical achievements from across the globe.Most of this collection belonged to Bennet Woodcroft. (20 December 1803 – 7 February 1879). He was an English textile manufacturer, industrial archaeologist, pioneer of marine propulsion. If not this man probably we would not be able to see notable items of historical machinery.  As a sample the world’s oldest surviving steam railway locomotive (1814) the first steamship to be operated commercially in Europe and etc.

I could say that visit  of the Science Museum  indirectly helped me  with the project, of course, I attended this place earlier, In this case, I found a nice area to sit down and rest . I cleared my minds and pocket I took a piece of paper and start writing “have to do” list for next week. With a reason to target my timing. After that, I did pass through the main hall exhibition again. What mostly I did like from this museum it’s old cars. They remind me my childhood and one computer game called “Mafia”. All those old cars gave me a bit of nostalgia that sufficiently suppressed my tiredness so that I could enjoy the time in this museum.

Ps. Deep freeze astronaut ice-cream was very good. It was the first time when I tried some astronauts food in my life, and this little thing gave my kind of flash back  to my childhood again. I was maybe 5 years old and always dreamed of becoming an astronaut. Probably not the most original idea but I was really enjoying my time while constructing astronaut gear and space ships from cardboard boxes, even drew a few maps with fancy space planets which I could conquer.

Right now I checked the official web site of Science Museum and find out that they have new screening exhibition called “Hidden Universe 3D (U)- With real images of distant galaxies, the sun, and Mars, taken by Hubble and the world’s most powerful telescopes. And I missed the last screening which one is currently displayed . Hope they will make some extra screenings in the future and that will be a reason to visit this museum again and  see everything that I missed .

Bibliography:

https://en.wikipedia.org/wiki/Science_museumhttp://www.sciencemuseum.org.uk/

http://www.sciencemuseum.org.uk/

 

 

McDonald’s

 

Normally I am trying to avoid McDonald’s or similar fast food/junk places. But I cannot do a research about this place without visiting it. When I think about McDonald’s the first what comes to my head is queue and pigeons. People are like pigeons they are always hungry, they always vying who will be first and etc. I haven’t been in McDonald’s maybe for 3years, and when I visited my local Mc I was surprised because that place is  semi-self service type now. Of course, you can choose if you want to stay in the queue or put your card into machine and chose your meal from the screen. The history of the global fast food company started with two brothers Richard and Maurice McDonald opening the very first McDonald’s restaurant in California, the USA in 1940. Franchising began for McDonald’s in 1953, and four restaurants were opened in the same year. Since then, due to efficient strategy, flexibility and intense marketing strategy the brand have become a part of US culture. In over 60years McDonald’s become a huge chain of fast food restaurants . I think that we all are our personal body prisoners. Maybe brothers McDonald’s thought the same.

Some people can find some problems with it some, no, personally, I think that this is  creating more and more problems. A number of McDonald’s restaurants globally 36000 and yes they creating thousands of job places but do not forget that fact that in most of those restaurants they starting to use self-service machines, which means that less human hands will be involved.

 

McDonald’s logo design represents more than fast food this one of the top brands in the world . It’s become a cultural icon synonymous with capitalism, globalization.

Bibliography:

CIA world fact book: statistical data about the world (magazine)- https://www.cia.gov/library/publications/the-world-factbook/geos/xx.html

https://www.google.co.uk/publicdata/directory?hl=en&dl=en

http://research-methodology.net/mcdonalds/

http://expandedramblings.com/index.php/mcdonalds-statistics/

https://en.wikipedia.org/wiki/McDonald%27s

http://www.creativebloq.com/logo-design/mcdonalds-logo-short-11135325

 

Pound land

Poundland was one of the places which I had visited this month. And always I go there I always quit kind of sad with empty hands. When someone starts to speak about this shop or either I see  this particular shop in my head comes a couple of words- Cheap plastic. Everything there is made or covered with a cheap plastic and it saddens me.

Pound land is a British variety store chain, listed on the London Stock Exchange, that sells most of the items in its stores for 1 pound. This shop was established in April 1990 by Dave Dodd and Stephen Smith. Like many of its rivals, Poundland operates a constantly rotating product line with all product price 1 Pound.

These two guys knew everything about price point retailing and psychological pricing that is why they expanded their brand chain so widely over the world. Variety stores is a retail store that sells a wide range of inexpensive household goods. Pricing /marketing strategy are based on the theory that certain prices have a psychological impact. For example, retail prices are often expressed as “odd prices”: a little less than a round number e.g. 1.99 are associated with spending $1 rather than $2. The theory that drives this is that lower pricing such as this institutes greater demand than if consumers were perfectly rational. In my opinion, it is cheating people and people deceive themselves. Poor families go to this kind of shops they trying to save some extra money but they paying not that less that they think even for poor quality products. Which can cause spending more on the same type of product than usually?

 

Bibliography:

https://en.wikipedia.org/wiki/Poundland

http://www.poundland.co.uk/

 

 

 

 

 

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